FrontPac offers several different lacquers for your packaging. Some examples are UV lacquer, drip-off effects and lacquer with “orange peel” feel. The latest addition is “soft touch” which, as the name implies, gives the packaging an almost velvety feel with a matte finish.
This type of lacquer is well suited for consumer packaging. The lacquer-effect makes the packaging stand out from other packaging both visually and when the customer touches the packaging. Since the product’s packaging often is its only seller in the store, it is advantageous if the packaging arouses an interest in the customer.
Another product category where soft touch is popular is bag-in-box. There is great competition on the store shelf and it is therefore important that the packaging differs from the quantity. For example, on a bag-in-box, soft touch can be used to emphasize certain areas of the packaging, which in contrast with a glossy lacquer gives both a visual effect and an effect when the customer touches the packaging.
Bag-in-box with soft touch and contrasting letters in foil.
Want to know how you can give your packaging a unique look that makes it stand out from the crowd and arouses interest in your target audience? Then do not hesitate to contact us!