The consumer product is shown with many other products in the store. The packaging that your product is stored in becomes its protector and brand carrier, but often also its only seller. Make sure this seller says what you want it to say.
Consumer products, like all other products, requires a package that is customized for its purpose and should guide the consumer to purchase decisions. As this decision is made in just a few seconds, it is important that the product and packaging interact to communicate your message. At the same time, it should be perceived as something special for the customer, something out of the ordinary.