Our innovative customer Better Jusage turns crisis into opportunity – 19 tons of strawberries saved from being wasted.
A near disaster was turned into an inspiring success when 19 tonnes of strawberries were at risk of going to waste due to a temperature error in a truck. Instead of accepting the loss, Better Jusage and their brand RSCURE showed great creativity and environmental awareness by quickly rethinking and creating a completely new product: Strawberry Lemonade in a 3 liter bag-in-box.
When the truck with the fresh strawberries reached its destination, it was discovered that the temperature had not been maintained correctly. Although the berries themselves were flawless, they risked losing their quality quickly. Instead of throwing the berries away, the idea came to refine them into a refreshing lemonade, perfect for summer festivities. Time was short, and immediate action was required to avoid the loss of the precious berries.
We at FrontPac are proud to have become part of this rescue operation. In record time, we have started the production of 10,000 bag-in-box packages, which ensures that this refreshing and tasty drink can be enjoyed by midsummer. By quickly adjusting our production, we show that with the right attitude and willingness to cooperate, we can achieve fantastic results, even under pressure.
So when you enjoy a glass of healthy Strawberry Lemonade this summer, think of the 19 tons of strawberries that were saved from going to waste. This is an initiative that demonstrates the power of creativity and collaboration, and we at FrontPac are excited to have been a part of this journey. We look forward to more similar collaborations in the future, where we together can create products that not only taste good but also do good for our world.
Thank you for choosing sustainable solutions. Cheers to a greener future!