{"id":7134,"date":"2025-09-23T08:13:40","date_gmt":"2025-09-23T08:13:40","guid":{"rendered":"https:\/\/frontpac.com\/?p=7134"},"modified":"2025-11-20T08:32:21","modified_gmt":"2025-11-20T08:32:21","slug":"forpackingar-interagera","status":"publish","type":"post","link":"https:\/\/frontpac.com\/eng\/forpackingar-interagera\/","title":{"rendered":"Studies show: The right packaging makes customers pick up the product \u2013 and buy it"},"content":{"rendered":"
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Research shows that touch influences purchasing decisions. Simply touching a product can trigger a stronger desire to buy in your customers \u2013 and the right packaging can make all the difference.<\/p>

The right packaging \u2013 a key to purchase<\/strong><\/p>

In a retail environment, competition for customer attention is fierce. Research from the Journal of Consumer Research, among others, shows that tactile experiences \u2013 being able to touch, feel and interact with a product \u2013 increase both emotional connection and the likelihood of purchase.<\/p>

At FrontPac, we use this knowledge to create packaging that not only looks good, but also feels right in the hand and invites you to touch it. Through careful selection of paper, shape, textures and finish effects, we make it easy for the customer to want to pick up the product and once the packaging is in their hand, the purchasing decision leans in your favor.\u00a0<\/p>

Our goal is simply to turn attention into action. With the right design and material choice, your packaging becomes more than just a protection \u2013 it becomes part of the customer experience, sparking curiosity, building trust and driving sales for your company.<\/p>

\u00a0<\/p>

Do you want to know more? Don't hesitate to contact us.\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Forskning visar att ber\u00f6ring p\u00e5verkar k\u00f6pbeslut. Att helt enkelt ta p\u00e5 en produkt kan trigga en starkare k\u00f6plust hos dina kunder \u2013 och r\u00e4tt f\u00f6rpackning kan g\u00f6ra hela skillnaden. R\u00e4tt f\u00f6rpackning – en nyckel till k\u00f6p I en butiksmilj\u00f6 \u00e4r konkurrensen om kundens uppm\u00e4rksamhet stenh\u00e5rd. Forskning fr\u00e5n bl.a. Journal of Consumer Research visar att taktila […]<\/p>\n","protected":false},"author":2,"featured_media":7691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nStudier visar: Om du r\u00f6r produkten \u00e4r du mer ben\u00e4gen att k\u00f6pa den<\/title>\n<meta name=\"description\" content=\"Forskning visar att ber\u00f6ring p\u00e5verkar k\u00f6pbeslut. 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