On August 12, 2026, the PPWR - the EU’s new packaging regulation - began to apply across the entire EU. The regulation imposes new requirements on packaging and stakeholders throughout the value chain. For FrontPac, this marks a significant milestone, though it is not the beginning of our work regarding the PPWR. We continuously monitor developments and track the clarifications published by the EU and national authorities. This enables us to stay up to date and put the requirements into practice.
What is PPWR?
PPWR stands for Packaging and Packaging Waste Regulation and is the EU’s new regulation on packaging and packaging waste. The regulation contains requirements aimed at reducing the amount of packaging waste and promoting a more circular approach to packaging.
August 12, 2026, therefore marks an important milestone. However, not all requirements under the PPWR will come into effect at the same time. Instead, the EU is introducing the requirements in stages, with additional requirements and methods to follow in the coming years.
For companies working with packaging, it is therefore important to comply with both the regulation and the clarifications published by the EU and national authorities.
Who is responsible under the PPWR?
A key issue in the PPWR is who is responsible for the packaging.
The regulation does not determine the manufacturer's role solely based on who physically produces the packaging. Instead, it is necessary to assess each actor's actual role and the circumstances within the supply chain.
For example, this could involve:
- How the company develops the packaging
- Under which name or brand the company provides the packaging
- The roles of the various actors in the supply chain
Therefore, a PPWR assessment begins by clarifying the role each party actually has under the regulation.
What needs to be demonstrated and documented?
The PPWR requires documentation demonstrating that the packaging complies with the applicable requirements.
A distinction is made here between technical documentation and the EU Declaration of Conformity. They serve different functions in the process.
The technical documentation serves as the basis for assessing whether the packaging meets the applicable requirements. The company prepares the documentation as part of the conformity assessment before placing the packaging on the market.
At the same time, the right information needs to be available throughout the supply chain. Suppliers therefore need to be able to provide the information and documentation required by the manufacturer to demonstrate that the packaging meets the requirements.
PPWR compliance is therefore not based on a single document. It requires the right information, traceability, and the ability to verify the data throughout the entire supply chain.
How is the packaging linked to the correct documentation?
The PPWR requires companies to be able to identify packaging. However, this does not mean that every single item of packaging must be assigned a unique serial number. The regulation allows for identification via type, batch, or serial numbers, among other methods, or through other forms of identification that enable the packaging to be linked to relevant documentation.
In practice, the identification helps the company ensure that it can link the correct packaging to the correct information and documentation.
What does the PPWR mean for the packaging industry?
The PPWR affects various stakeholders in the packaging value chain. Consequently, companies need to review the allocation of responsibilities, information flows, and documentation.
At FrontPac, we work with our customers to clarify roles and documentation requirements. We also work to ensure that relevant product and supplier information is available where it is needed.
At the same time, the work continues.
The fact that the PPWR has now begun to apply does not mean that all requirements are in full effect. The EU is implementing the regulation in stages, and additional requirements and methods will come into force over the coming years.
FrontPac is monitoring developments regarding the PPWR.
Our goal is to stay up to date and put relevant requirements into practice. In this way, we work with our customers to identify what needs to be done and find the right way forward.
Do you have questions about how the PPWR might affect your packaging? Our experts can help you understand the requirements and assess what they mean for your specific solution.
Read more about our sustainability advisory services.
Read more about the PPWR on the Swedish Environmental Protection Agency's website.
Note: The information on this page is a general summary of the PPWR. For complete and up-to-date information, please refer to the official EU regulation and relevant authorities.
